BI Big Data Team Delivering Powerful Insights for 4K and Mobile Streaming -

By Anastasia Egorova, Senior Manager Business Intelligence

4K

In April, AT&T launched 4K service starting with the live coverage of the Masters Golf Tournament at Augusta. As a company we received a Leading Light award and set the bar high for entertainment experiences. Long before the award, our BI Big Data team set the bar high in providing 4K viewership data insights. Almost immediately after the first tee-off, Augusta and AT&T internal departments (legal, content, product management and marketing) wanted data. comScore, the go-to vendor, was unable to provide the information needed. The BI Big Data team collaborated with multiple teams to quickly deliver solid data insights. Special thanks to Sheldon Wagorn, Mehul Bhat, Vijay Garikapati and to our Engineering partners.

Mobile Streaming

One of our 2016 goals is to have 50% of our customers use streaming for their content. Our BI Big Data team (Peter Neal, Frank Sun, Haining Ren) took action to identify why people stop in their process to stream content. Their discoveries inspired two recommendations to the mobile CX teams: #1 – Add a persistent play button next to program titles in the guide that allows for a 1-click streaming instead of a 3-plus click process. #2 – Add a “Don’t show me again” option when the “Are you sure you want to use cellular service to stream?” message. These data-powered enhancements will be launched into production by Engineering in July. This is one of the examples of many data insights that are shedding light on customer pain points and improvement opportunities when it comes to mobile UX / UI. It shall be exciting to see how these changes impact the streaming rate for our customers.

BI Experience Center

By Jack Purvis, Director Business Intelligence

The vision has finally come to life. The BI Experience Center was the brain child of Karthik Gowrishankar about two years ago. The concept took shape and was further enhanced by Praveen Vemulapalli and Nitin D’Souza. The vision did not go live before Karthik moved on but the reigns were held tight.
The BI Experience Center is our area in the El Segundo office to showcase BI Solutions on mobile devices, touchscreens, and a big screen TV. In addition to showcasing, the area can be used to validate solutions on multiple handheld devices such as iPhone, Android, and Windows.
Please join me by providing your best content to showcase as we Mobilize Business Intelligence and Data-Driven Decision Making.

How Do I…..? Let Us Show You!!!!

New Wiki: Provides information on administrative how-to’s for BI Team Members

As we continue our transition with AT&T, have you noticed how normal administrative procedures no longer work the same as they have in the past? Sure, email communication often provide updates, but in many cases these communications are lost in the endless sea of emails we receive on a daily basis.

To better support your success in completing these administrative activities, a new wiki has been developed which consolidates the information into one location, providing BI team members with a one-stop location on how to accomplish these tasks. We will continue to add administrative procedures as we receive inquiries and feedback from the community.
Click here to access the information.